Who We Are

For over 25 years, Cross Current Business Analytics has helped organizations nationwide maximize their performance, profit, and patient outcomes

Cross Current Helps Practices See & Understand Their Data


With a focus on productivity, profit and patient experience, Cross Current aggregates and transforms customer data from multiple systems to analyze financial, clinical, operational, billing, coding/compliance, patient satisfaction and outcomes.



Cross Current CEO

Robert has been with the company since September 2015. Since 1983, Mr. Olanoff served as the Chief Financial Officer of a number of privately and publicly owned software and IT service companies. Prior to 1983, Mr. Olanoff was employed by a large, regional public accounting firm. He served on the Board of Directors of the New Jersey Technology Council from 1997 through 2014 and was selected to the Council’s CFO Hall of Fame in 2002. Mr. Olanoff earned a B.A. in Economics from Rutgers University in 1978.



SVP, Sales and Marketing

Bill has over 30 years of healthcare IT experience, including NextGen Healthcare, where he was most recently DVP of Sales and an integral part of its growth to ½ billion dollars in annual revenue. As a veteran of the healthcare industry with leadership positions at NextGen, McKesson, Siemens and eTransmedia, Bill knows how to deliver meaningful results to his customers with a consultative approach. Bill is a graduate of Wake Forest University with a BS in Mathematics and Economics.

Partnerships That Fuel Success

Cross Current partners ensure that Cross Current integrates flawlessly and effortlessly with Customer systems. They deliver additional professional services to compliment Cross Current solutions. They make it easy for customers to buy the best way for them. Learn more about becoming a Cross Current Partner.

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